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Jose Cuervo Reserva De La Familia
March 2002

For more than two centuries, Jose Cuervo has followed rigorous production standards to produce Reserva De La Familia. Only 18,000 bottles of the 100 percent blue agave anejo tequila are produced each year and a member of the Cuervo family personally samples each barrel to ensure its high quality.

This is part of a family tradition dating back to 1795, when the Jose Cuervo family would descend into their private cellar to share the finest tequila reserves with a select group of family and friends.

In 1995, to celebrate the 200-year anniversary of the Cuervo brand, the family decided to share the Reserva De La Familia by issuing limited edition bottles.

The meticulous care used to create this ultra-premium tequila is also extended to its packaging. Each bottle is carefully assembled by hand, numbered, dated and then placed in a handcrafted wooden box designed by a local artist. Luis Zarate was chosen to create the packaging artwork for the 2002 edition, entitled "Tinta, Savia and Espinas," which translates to "Ink, Sap and Thorns," three icons that symbolize tequila and the agave plant.

Aged in new French and American charred oak barrels, Reserva De la Familia has a full, mellow taste that combines floral, agave, vanilla, nut and cognac-like flavors and is sipped in a brandy snifter either straight or on the rocks.

In 2001 the Reserva De La Familia was awarded a gold medal at the International Wines and Spirits awards and first place at the Mexican Oenological Group Awards.